Monday, February 05, 2007

Beckfield College Selects Leadwise to Personalize and Increase Enrollments

Beckfield College (KY) has chosen Leadwise, the award and enrollment winning web-based generator of self-qualified enrollment leads and personalized marketing to power its website. “There isn’t anything out there that can speak so personally to potential students while providing us self-qualified leads and real-time marketing information so we can focus our marketing dollars better,” said Dr. Ronald Swanson, President of Beckfield.

Leadwise matches student interests from a questionnaire to a college’s catalogue and marketing materials to generate a fully personalized College Plan focused specifically on that student’s interests and goals. Leadwise simultaneously takes the details the student enters and sends it to the admissions department as a self-qualified lead in script form. The individual responses to the questionnaire are compiled in a Marketing Management Data Base to inform marketing decisions based on what potential students want and are viewing.

Leadwise personalizes college catalogues and materials while also generating informed leads that convert to enrollments. The program digitizes college catalogues and marketing materials so that when students complete a brief questionnaire on their background, goals and interests, a fully personalized, on-line “college plan” is created and sent back to the student’s computer. The questionnaires include basic information such as name, etc but also obtains information on radio, magazine, movie preferences through higher tech information like pod casting or mobile webs. The pages all use the student’s name combined only with that information he or she wants. Each section is also personalized to the college using the pictures and welcomes from administrators, faculty and others.

Leadwise also generates a self-qualified lead in the form of “sales sheet” from the questionnaire providing the details an admissions representative needs to help the student decide to enroll at the school.. The program also adds the individual details from each student into a data base that the school can use to inform its marketing decisions.

Leadwise™ is a flexible system that is customized and personalized for each school to integrate it into the college’s visual identity. It has been shown to increase applications and interest in enrolling by 14% and has cut admission’s representative time by as much as 34%. This allows admission representatives more time to follow up to increase show rate or enroll more students.

The system was developed by AcademicMAPS and COREdataCenter in New York. Jerry Alloca is the award winning president of CORE and wrote the technical software for Leadwise™ in partnership with Neal Raisman, president of AcademicMAPS. For information on Leadwise, contact AcademicMAPS or Jerry Alloca at Core Data

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