Customer Service Guaranteed Retention Increase 6: Deliver on Promises
“Your major leads to jobs that start at $XX,YYY a year.”…
Norwich learned a great deal on what and how to focus on students through its use of some CRM (Customer Retention Manageability) technology. CRM allows a school to collect and then analyze its data ro really understand its students, their interests and what the institution needs to do to make sure they will be connected well and engaged to the college. Norwich chose to use Hobson's EMT Retain program which is certainly one of the very best technologies out there to slice, dice and re-assemble data on your student body. It answered every data demand I could come up with when I studied it. If I were a college president I think I'd include it in my retention plans since so much of retention systems really need as much data as the techniuqes and understandings we provide.
Obtain your free digital copy of the REVISED AND UPDATED Customer Service Factors and the Cost of Attrition by the article's author, Dr. Neal Raisman, by clicking here and requesting it.