Thanksgiving turns out to be a major tipping point in the decision to stay or leave a college. With that knowledge, it is also a time you should engage students to keep them from dropping into the attrition side of the decision. You could also leverage relationships with parents and families to bring them into any stay or drop decision.
Send every student a personalized letter or formal card. The letter should of course be stationary and the card must be printed with the name of the office or person in raised engraved letters such as Office of the President. The letter or card should have a brief written statement such as
I want to thank you for the honor and pleasure of having you as a student at ………………….. If there is anything I can help you with, please contact me at (EMAIL SET UP FOR RESPONSES)I look forward to seeing you on campus and at your graduation.Mail it to the student AND FAMILY. This way family members will want to see it too. This helps enlist them as supporters. With luck, you will get some responses in the special email box you set up. There may even be some thanks to you but what you are really seeking are issues that could get in the way of staying in school at your school. If you do, you can find solutions and keep that student in school.
Sincerely, AND THEN SIGN IT.
BTW, these letters and cards really work. There is enough time between now and Thanksgiving to get it done and increase retention,enrollment and a family's hopes and dreams
Let me know how the letters, cards and email work for you.
Call me at 413.219.6939 and I will help at no cost to you to keep retention and success rising as my way of saying thanks to all my colleagues and clients.
AND TO SUCCEED EVERY DAY, GET A COPY OF MY NEW BOOK From Admissions to Graduation: Achieving growth through Academic Customer Service by clicking here.
“We had hoped we’d improve our retention and with the help of Dr. Raisman, we increased it by 5%.” Rachel Albert, Provost, University of Maine-Farmington
“Neal led a retreat that initiated customer service and retention as a real focus for us and gave us a clear plan. Then he followed up with presentations and workshops that kicked us all into high gear. We recommend with no reservations; just success.” Susan Mesheau, Executive Director U First: Integrated Recruitment & Retention University of New Brunswick
“Thank you so much for the wonderful workshop at Lincoln Technical Institute. It served to re-center ideas in a great way. I perceived it to be a morale booster, breath of fresh air, and a burst of passion.” Shelly S, Lincoln Technical Institute