Wednesday, May 24, 2017

How Much Does a Course Section Actually Cost and Should You Cancel it?

The Real Cost of Class Sections
Imagine for a moment that you were in charge of an affair for hundreds of people. You made arrangements with the caterers months ago. They had given you a list of food you could choose
from. You chose it. Put down a deposit. Sent out invitations so people could attend. Chose all the necessary accouterments and all the arrangements. Took off a few days from work to be able to attend. Bought the guest books. Prepared fully.Then a few days before the affair, the caterer called and said that it was canceled because there were not enough guests to make it worthwhile. Sorry! Would you be upset? Likely so. Mad enough to spit and quit! Never use that caterer again.

Your school is that caterer most every semester, quarter and/or term when we cancel classes after registering students into them.

One of the greatest dis-services we provide students is during the scheduling of classes. Well, actually the non or re-scheduling of classes. Even more accurately, the canceling of classes during the last week or two prior to the start of classes.

We in higher education show absolutely no real concern for our students and the serfs we employ as adjuncts (more on this another time and how it effects service) when we decide to cancel a section late in the game. And we do this so very often. We have a very bad habit of waiting until the last week or two then determining that there aren’t enough students in section 8 so “off with its head! Cancel it. Screw up the lives and schedules of the students’ who registered for section 8. So what if they registered months ago and planned their lives and schedules (academic and personal) around the promised section. So what if they planned their work around the sections they chose and we let them believe they would have right up until now. If they have to choose between work and non-intellectual stuff like food and paying for tuition, they should realize what comes first! Our convenience and poor planning!! And if they don’t like it they should just quit their job and……. What’s that? They did quit. Not the job. School. Well, we were right to cancel their section. They really aren’t dedicated to learning enough to change their entire schedule, their life, job, arrangements with others, and all the things we were equally ticked about when we were students.”

Right! Just because we made an offer to them which they accepted and put down money for, that doesn’t mean we have a real contract because this is not the real world. Oh no. Don’t start with me on that. It isn’t. In the real world when you make an offer that is accepted and money passes hands, paperwork is filed that is an actionable contract. And in the real world, the one who breaks the contract is liable often for real money, or at least for some penalty. But in our world, it is the client who feels the pain and we wonder why they are angry and dropping out to go to another restaurant…uhhh school.

Most of the time, colleges and universities decide to cut a section for “fiscal reasons.” They believe there aren’t enough students in the section to make it fiscally reasonable. Colleges and universities just cut back on the number of course sections offered and then cull out sections with small numbers to save on the budget. They think that if they do not teach a low enrollment section, they will save money. Not really so as we’ll discuss below. Not simply because the calculations are wrong but because losing a student because of a cut section is just poor money management.

How many Students Does it Take to
Keep the Lights On?

For some reason, perhaps academic tradition, colleges and universities often use the number 10 as the required number of students enrolled in a section by a certain date to let a class go forward. That in itself befuddles fiscal and staffing realities.

Consider that the average number of adjuncts (i.e. part time indentured servants who get very low pay and no benefits. At least Wal-Mart gives its serfs a staff discount and $4 generic drugs and you don’t need advanced degrees to work there…) teaching course sections in the average college or university has risen to somewhere between 50% to 64% and could be more if figured by individual departments. That’s the number of adjuncts by the way, not the percentage of courses taught by them. That number is not available but could run as high as 75% considering some will teach as many sections as one section below full-time teaching loads, reductions in loads and such. And though I do not have but anecdotal information, it seems most of the introductory courses and required courses not taught by the newly hired junior, non-tenured, full-time faculty are taught either by adjuncts or T.A’s, i.e. part-time grad students who get tuition reduction and sometimes some pay too. So the odds are quite good that a course section especially required or introductory courses will be taught by a low-paid adjunct or T.A. How low paid? As low as possible. When $3,400 a section is like a princely sum. At $3,400 a section, an adjunct teaching 3 sections can make as much as $10,200 a semester!! Times two semesters that’s as much as $20,400 a year. There are hotel maids that don’t make that much though they do get tips which adjuncts don’t.

Now, I don’t mention the high pay of adjuncts alongside of the employment demands of advanced degrees for which many adjuncts are still paying off loans strictly for political reasons. No, that would be wrong! (Well, maybe not.) I bring this forward as part of a larger customer service point about the fiscal truths about canceling sections and pushing students to think very negatively about your college or actually quit. By the way, there have been many students who believe last minute class cancellations and bad advising are two methods used by schools to make them go additional semesters so they can make more tuition money. That’s absurd. We aren’t quite bright enough to do that as part of a business model. And I actually believe we do have more ethics and morals than to do that. We just do not have the right business thinking.

The Real Cost of Sections
All the above is to also question whether or not students are receiving the most important customer service of good teachers who are dedicated to their learning and available to assist them when they need help. Maybe not. But what the numbers show is that most courses in colleges and universities are being taught by underpaid, non-benefit receiving part-timers. Yes, some schools do provide some benefits and some adjuncts have unions to try to gain them better pay and benefits but to this point, it’s still serfdom for most. 

According to the College Board's article "Trends in College Pricing 2016" the average tuition costs were as follows:
Four-year private $33,480
Four-year public $9.650
Two-year public $3,520.

Now let’s assume that the average student takes 4 courses for twelve credits each semester or 24 credits a year. So the four-year private student pays $4,185 per course; (annual tuition and fees/24), four-year public $2,412.50 per course, and two-year public $440 per course in tuition for a three credit course; more for a four credit course. For public schools which do get some public financial support, tuition is not the only revenue source so the cost per course is actually lower for the student but to keep the paying field even, we’ll just figure tuition and fees.

Now, consider that the better paid adjuncts seem to get around an average $3,400 a course, no benefits. Most get less and some quite a bit less but for this discussion let’s use the high priced serf cost. That way we won’t be understating costs. So to equal pay for an adjunct at a two-year school would need just about 7.7 students in the section to break even; a four-year public college or university would call for 1.4 students and a four-year private would need just a torso, not even a full student. Granted there are associated costs but this should provide a general notion that the number of 10 in a section for fiscal responsibility is just wrong. You can of course really figure the particular break-even at your institution as follows with RPC equaling revenue per student per course; the annual tuition and fees divided by 24:

RPC = Tuition per student (revenue per student per course) x 3 (credits)
Cost of instructor per section = NUMBER OF STUDENTSRPC TO BREAK EVEN

If a school can break even in the teaching of a course, it should always offer the section as a customer service to students and as a retention service to itself. A canceled section loses students due their accurate perception of customer non-service and indifference to their needs by the school. The student realizes he or she is not really important to the school. The college loses because students will drop out when courses are not available. Though universities may think they save money when they cancel an under subscribed section, when one looks at the formulas above that belief is often proven untrue. The institution may very well either break even or make some money. Yes, we all know that most colleges are not into it to make money but a fund balance never hurts. And those that are for-profit, why lose revenue and EBITA?
Why cancel sections students need to progress to graduation and lose students we all need to make revenue to run the college? Especially when there is lost? Except when you cancel sections for no good reason

NRaisman & Associates has been providing customer service, retention and research solutions to colleges, universities and career colleges in the US, Canada, and Europe as well as to businesses that seek to work with them since 1999. Clients range from small rural schools to major urban universities and corporations. Its services range from campus customer service audits; workshops, training, presentations, institutional studies and surveys to research on customer service and retention. NRaisman & Associates prides itself on its record of success for its clients and students who are aided through the firm’s services. 413.219.6939

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