Tuesday, September 19, 2006

Banking on Good Customer Service

Just wanted to enter an event that illuminates Good Customer Service Principles #1" Everyone wants to go to Cheers University - where everyone knows your name and is glad you came..." (For a copy of the 15 Principles of Good Customer Service, just click the link . Be pleased to send it.) We opened a second AcademicMAPS office in Columbus, OH. As a result, I needed to move my bank acounts to Columbus from Long Island. At first I was ambivalent about moving the banking acounts from one bank because I enjoyed banking at the North Fork Bank branch in Nesconset, NY. And it wasn't because they had free Vermont Coffee wating for customers. The people, especially John Lugo and Corrie Wong made it very easy, convenient and even pleasurable to do my banking there. As a result, I actually thought about staying with North Fork and banking by distance.

Now that was a dumb thought because of the issues of banking from Columbus to Nesconset, NY but I considered it because John and Corrie actually treated me with service and personal attention that banks used to provide rather than the cold, commercialism of the current corporate industrial bank complex. Those two obviously provided a level of customer service that made me feel personally welcome and valued to the point that I would consider a decision that was not necessarily in my best interest.

And what did they do? Took the time to learn my name. Always said hello. Asked to help and then did. Suggested additional services or banking assistance to solve any problem and make my life easier. And took an extra minute to talk with me not as a banking customer but a person.

The result. I was not happy to leave their branch. Hope you see their point. If you want to call them and ask about great service mattering try them at North Fork Bank, Nesconset Branch. Knowing them they'd be glad to help.

Have a comment, thought or question? Write and Post it here or the link below, or call me Neal Raisman 413.219.6939 nealr@GreatServiceMatters.com

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