Though it may not exactly be customer service in the usual sense, I want to reference a new study put out by Sherpa Marketing on search engines, search optimization and using search engines like Google, Yahoo and the like as web site marketing tools. Consider this customer service from me to you.
The executive summary, the 2006-2007 Search Marketing Benchmark Guide can be found at
http://www.marketingsherpa.com/exs/SearchMarketing_BG07_ExeSumm.pdf . The executive summary is of a benchmarking study completed with 3053 marketing people and 891 search marketing firms. Some good information and data in here especially if marketing is important to you. And if it isn’t.... Well, enough said.
Every school uses its web site as a marketing tool but not everyone has a good customer friendly site nor are many of them properly optimized to search engines to help guide potential students to them. Two major mistakes. The article above discusses SEO (Search Engine Optimization) and how it is being used currently, how viewers look at search engine entries along with other data on search engine marketing.
Won’t take long to read and it is informative on a subject schools should learn about.
Thursday, September 21, 2006
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