How to Target Twitter

If you aren't yet where your students are, you are really close to nowhere at all. Social networking can be a very valid and valuable part of your communication strategy with students. Here's a very good intro to using Twitter from Marketing Sherpa, an online resource for marketing ideas. Just substitute college for publisher and it all flows well.

How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community

SUMMARY: Publishers looking to social networks to connect with new audiences are finding Twitter, the short-form content platform, as a key channel to reach some of the most engaged networkers.

We talked to publishers who have established successful Twitter presences to find out how to get started and become good citizens of the community. Includes tactics for:

o Studying your potential audience
o Establishing a publishing strategy
o Growing your audience
o Supplementing your existing editorial and social-media efforts

For the full piece, click here


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