Sunday, October 26, 2008

How to Target Twitter

If you aren't yet where your students are, you are really close to nowhere at all. Social networking can be a very valid and valuable part of your communication strategy with students. Here's a very good intro to using Twitter from Marketing Sherpa, an online resource for marketing ideas. Just substitute college for publisher and it all flows well.

How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community

SUMMARY: Publishers looking to social networks to connect with new audiences are finding Twitter, the short-form content platform, as a key channel to reach some of the most engaged networkers.

We talked to publishers who have established successful Twitter presences to find out how to get started and become good citizens of the community. Includes tactics for:

o Studying your potential audience
o Establishing a publishing strategy
o Growing your audience
o Supplementing your existing editorial and social-media efforts

For the full piece, click here

“We had hoped we’d improve our retention by 3% but with the help of Dr. Raisman, we increased it by 5%.” Rachel Albert, Provost, University of Maine-Farmington

“Neal led a retreat that initiated customer service and retention as a real focus for us and gave us a clear plan. Then he followed up with presentations and workshops that kicked us all into high gear. We recommend with no reservations; just success.” Susan Mesheau, Executive Director U First: Integrated Recruitment & Retention University of New Brunswick

“Thank you so much for the wonderful workshop at Lincoln Technical Institute. It served to re-center ideas in a great way. I perceived it to be a morale booster, breath of fresh air, and a burst of passion.” Shelly S, Lincoln Technical Institute

AcademicMAPS has been providing customer service, retention, enrollment and research training and solutions to colleges, universities and career colleges in the US, Canada, and Europe as well as to businesses that seek to work with them since 1999. Clients range from small rural schools to major urban universities and corporations. Its services range from campus customer service audits, workshops, training, presentations, institutional studies and surveys to research on customer service and retention. AcademicMAPS prides itself on its record of success for its clients and students who are aided through the firm’s services.

No comments: