Monday, November 24, 2008

20 Minute Workshop on Retention and A Result

The 20 Minute workshop sponsored by The Administrators Bookshelf is over. It seemed to go well. Over 43 schools signed up for it in a matter of two days. There were public, private and career colleges from the US, Canada, England and France on the call as well as everyone from presidents and trustees all the way up to faculty and staff. I am honored by your interest.

I was able to provide 5 how-tos to improve retention over Thanksgiving; a troublesome attrition time as discussed here. They included using a pre-holiday survey, personal calls to students, automated call, a postcard and a formal engraved thank you and how to use each. All designed to increase contact, AROI and EROI and of course, retention. The engraved card thank you was to go to employees as well. They are key to any retention program and deserve recognition and all our thanks. The workshop ended at 2:30 with the Q+A session. By just after 4:00 is received the following from Judy Beal, Vice President for Enrollment Management. & Student Services at Lincoln Memorial University in TN.

Neal, I found your 20 minute retention presentation very informative. The Director of Student Success and Retention sent an e-mail to all our students (Lincoln Memorial University) and within 10 minutes he had ten responses. It was decided amongst my staff who heard your presentation to send Christmas cards with an insert containing 10 reasons why you should return to LMU. The entire Enrollment Mgmt & Student Services staff is now compiling individual lists from which, the best reasons will be used on the insert. The list will be presented as David Letterman does from #10 to #1. Thanks for making us think !

Actually, thanks to you and all the others who listened in on the workshop. I hope you have great success too. If you missed the workshop but would like to obtain a free audio version or just want an audio copy, just let me know by clicking here. Just enter workshop audio in the subject line.

Just one more thing with your indulgence

Ever since the article on some people at colleges being overly pugnacious about their students, An Article Maybe not to Write: Flaming Anti-Student Bullies,I have been receiving emails from someone who has finally been identified from one of his comments. These have been rather nasty and scurrilous but I hope by publishing this one, the author will finally feel a bit ashamed and stop.

We have a policy to not publish anonymous comments, or ones that are just plain nasty or too complimentary. Sometimes, someone in the office slips I guess but this one is not a slip.

Jack, if you read this I hope see you can see how this attitude, approach and tone can cause you problems with colleagues and students. For you own benefit, I urge you to think about how you communicate and act toward others before it causes you problems and your school retention and student issues.

Jack Maney said...
Wow, free slides! How generous of you. Until this point, the only media from any of your alleged presentations that I've been able to find have been audio files. And these audio files were on sale for a ridiculous price--somewhere in the neighborhood of $250, if memory recalls!

So, would you care to answer any of the multitude of questions that I've asked you throughout the past couple of weeks? Here's another: why do you not post my comments? Is it cowardice?
No Jack, it is because I do not publish anonymous comments nor normally publish ones that are signed but unhelpful and self-destructive. This time I have hoping you might see that you might realize these sorts of comments and flaming are unhelpful. They serve you nor the recipient well. I also felt others could gain by seeing how not to write to colleagues and certainly not students.
And Jack, if your next comment is again not on the topic of the article, a scurrilous attack or just nasty, don't bother. It will not be published. Everyone else, sorry for this but I needed to get the message out and this may have been the only way.

“We had hoped we’d improve our retention by 3% but with the help of Dr. Raisman, we increased it by 5%.” Rachel Albert, Provost, University of Maine-Farmington

“Neal led a retreat that initiated customer service and retention as a real focus for us and gave us a clear plan. Then he followed up with presentations and workshops that kicked us all into high gear. We recommend with no reservations; just success.” Susan Mesheau, Executive Director U First: Integrated Recruitment & Retention University of New Brunswick

“Thank you so much for the wonderful workshop at Lincoln Technical Institute. It served to re-center ideas in a great way. I perceived it to be a morale booster, breath of fresh air, and a burst of passion.” Shelly S, Lincoln Technical Institute

AcademicMAPS has been providing customer service, retention, enrollment and research training and solutions to colleges, universities and career colleges in the US, Canada, and Europe as well as to businesses that seek to work with them since 1999. Clients range from small rural schools to major urban universities and corporations. Its services range from campus customer service audits, workshops, training, presentations, institutional studies and surveys to research on customer service and retention. AcademicMAPS prides itself on its record of success for its clients and students who are aided through the firm’s services. CALL OR EMAIL TODAY TO SEE HOW WE CAN HELP INCREASE YOUR SCHOOL'S RETENTION

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